florida keys search engine optimizationWhat good is having a website if nobody can find it? Many business owners have invested thousands of dollars into having an awesome website built, only to find out that they are getting no visitors to their site. Then when they don’t see any new business from their website they determine the internet is just not right for their business. The sad truth about the internet is that there are no ‘field of dreams’ results. If you build it – they still need directions!

Search engine optimization is the art of building a way for your website to be found through search engines, social media, and other websites. We say it is an ‘art’ because there is no single shoe that fits all business’s needs.

The goal of SEO is to get your website to the top of the search engines so that you have a constant stream of organic (non-paid) visitors to your website. The basics of SEO can be broken down into 3 sections:

  1. Keyword Research – Identifying what people are searching for in your industry. Without knowing what people are tying into search engines it is impossible to optimize your website to capture that traffic.
  2. On-Site Optimization – There are many factors that play into how search engines determine their rankings. One of the most important is the structure and content of your website. In addition to the content on your website, search engines scan the code of your website and look for specific tags and structure.
  3. Off-Site Optimization – Off site optimization consists of building ‘pathways’ to your website. This predominately refers to links from other websites (backlinks) and social media recognition (facebook, twitter, etc). Search engines such as Google and Bing take into account how many other websites link to your website and how often your website is mentioned in social media. In their eyes a website that has 100 other websites linking to it and is mentioned on Facebook hundreds of times would be more relevant than a website with no other websites linking to it and no-one talking about it on Facebook . This is a very broad way of explaining it and there are many other things to take into consideration when building backlinks and social media; it is not simply a numbers game.

Keys3.com works directly with you to determine your goals for your website and to build a SEO plan that will best achieve these goals. We perform all keyword research, analyze and modify your website’s code and content to optimize your website to target these keywords, then we construct a comprehensive plan to get your site promoted in the way that will best suit your business’s needs.

We understand that each one of our clients is different and as such we create a customized solution for each one. Search engine optimization does not happen over night and is typically an on-going process. It takes time for the search engines to detect new links and changes to your sites code, and once your website reaches the top of the search engines; the SEO needs to continue to ensure your website STAYS at the top.

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